The core benefit of using NetSuite's Customer Relationship Management (CRM) module is that it enhances customer retention and relationship tracking. This module provides businesses with tools to better manage interactions with their customers, enabling them to understand customer needs and preferences, track engagement history, and respond more effectively to inquiries. By maintaining a comprehensive view of customer interactions and data, companies can build stronger relationships, leading to higher satisfaction and loyalty. This ultimately contributes to long-term retention, making it easier to identify at-risk customers and take proactive measures to keep them engaged.
The other options do not align with the primary advantages provided by the CRM module. Decreasing operational costs might be a result of improved efficiencies but is not a direct function of the CRM features. Limited access to customer data would hinder relationship management rather than support it, and higher customer acquisition costs would be contrary to the goals of effective CRM strategies, which focus on retaining existing customers and maximizing their lifetime value.