What limitation might be set for a custom role assigned to sales representatives in NetSuite?

The choice that indicates a limitation for a custom role assigned to sales representatives is viewing only data associated with their own subsidiary. This principle aligns with the practice of segmenting access based on organizational structure. In many companies that use NetSuite, particularly those with multiple subsidiaries or departments, it is important to maintain data integrity and confidentiality.

By allowing sales representatives to view only data pertinent to their assigned subsidiary, a company can protect sensitive information that may not pertain to their direct responsibilities. This ensures that sales reps focus on their specific markets and are only provided with the essential information needed to perform their job functions effectively. This role-based access control enhances security and operational efficiency, making it a common configuration in NetSuite.

The other choices suggest broader access rights that are typically not appropriate for sales representatives, who usually need to work within defined parameters related to their specific geographical or business unit boundaries. Creating new transactions without restrictions or having the ability to edit all sales orders would undermine controls that are essential for maintaining accurate and trustworthy transaction records. Additionally, accessing data from all subsidiaries disregards the internal divisions that may dictate operational procedures and customer handling, which could lead to potential conflicts or errors in processing.